Global Media Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Global Media Management - Essay Example However based on the target audience the product display and message varied for majority of the companies. There are some aspects of any website that determine its satisfaction such as navigability, playfulness, information quality, trust, personalization and responsiveness. According to Todaro (2007) the value prepositions offered by website is interactivity, integration of multimedia, real-time buying behavior of the consumers and consumer response, electronic commerce and return on investment. Internet marketing consists of search engine optimization, online advertisement, pay per click campaigns (PPC), e-commerce, online permission marketing and promotional e-mail (Todaro, 2007). However the website or virtual presence is usually practiced with the other strategies for by the marketers today. In the case of skin care products, the consumer involvement increases with increasing price of the product and brand name. Consumers may be involved in the point of purchase behavior where they buy product when it is physically displayed in a retail outlet. In the case of online purchasing, it can be more for the repeat purchase that a consumer can place an order. The websites ranking high in terms of traffic are effective in their product display, gaining viewers’ attention and retaining the attention by providing informative content to them. Most of the popular skincare companies provided details on the product effectiveness, how it works and what is special in it which makes it effective. On the other hand the websites with low traffic have dull presentations of products; information is very limited or presented in uninteresting manner and dull color scheme of the website. There were visible difference in the way products were displayed and web pages were navigated in the websites that were receiving heavy flow of traffic. There were some known brands which have market reputation and